“You are what you eat.” How often have you heard that? For best health, we are advised to eat as close to Nature as possible and avoid overly processed foods. The same applies to our dogs!

100% complete is a lie! For humans, the only "complete" nutrition comes in baby formula, senior formula, and Total(™) cereal. Would you advocate feeding your children any of these for their entire lives? If not, what makes us think that it’s OK for dogs (or any pet, for that matter, esp. cats)?